Artificial Intelligence

Casablanca's Futuristic Campaign Blends Tradition and AI Innovation
Casablanca’s Futuristic Campaign Blends Tradition and AI Innovation

Casablanca, the Paris-based brand known for its classic methods, has embarked on a groundbreaking venture…

Google Tests Generative AI for New Shopping Search Experience
Google Tests Generative AI for New Shopping Search Experience

Google is testing a new search experience using generative artificial intelligence (AI) and will be…

Coach's New AR Installation Lets You Try on Bags Without Stepping Foot in the Store
Coach’s New AR Installation Lets You Try on Bags Without Stepping Foot in Store

Coach has partnered with AR platform Zero10 to create an innovative storefront AR try-on experience…

Understanding the World of AI: A Glossary of Terms
Understanding the World of AI: A Glossary of Terms

The world of Artificial Intelligence (AI) is a rapidly evolving one, with new and exciting…

Oddity to Acquire AI Biotech Startup Revela for $76 Million
Oddity to Acquire AI Biotech Startup Revela for $76 Million

Oddity, the parent company of US-based beauty brands Il Makiage and Spoiled Child, has announced…

AI Fashion Week: Impressive designs, but can they be made into real clothes?
AI Fashion Week: Impressive designs, but can they be made into real clothes?

Fashion has always been about pushing the boundaries of creativity and exploring new styles. But…

How AI is Revolutionizing Viral Marketing in Fashion
How AI is Revolutionizing Viral Marketing in Fashion

Artificial Intelligence (AI) is proving to be a powerful tool in viral marketing. It has…

Patou Launches AI-Powered Authentication System to Fight Fashion Counterfeits
Patou Launches AI-Powered Authentication System to Fight Fashion Counterfeits

Fashion brand Patou, which is owned by LVMH, has developed a new AI-powered authentication system…

AI Takes the Runway: What to Expect at the First AI Fashion Week
AI Takes the Runway: What to Expect at the First AI Fashion Week

Get ready for the world’s first-ever AI Fashion Week, taking place in New York on 20-21…

Revolve Unveils World’s First AI-Generated Billboard Campaign

Revolve, the popular retailer, has taken digitalisation to new heights by creating the world’s first-ever…